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Erica Kim is an Art Director, Illustrator, and Motion designer.
Her passion for art direction and conception leads her to focus on 2D design, illustration, concept and storyboarding.
화해 (HWAHAE)
Hwahae is a Korean cosmetic app; after finishing a survey about your skin type, it finds the right ingredients for your skin, not good or bad, through various ingredients information. It provides all the beauty information you look for; from search to purchase, it recommends the right cosmetics for your skin.
CONCEPT
For Hwahae logo, I tried to show positivity about the brand and add the science behind the products without being off-putting.
STYLEFRAME
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