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Cafe Knotted

The Cafe Knotted is a famous bakery in South Korea. They are well known for their doughnuts and now expand to cake and other pastries. The store's atmosphere has also changed to a cute American vintage cartoon concept, becoming more famous on SNS.

CONCEPT

The Cafe Knotted logo evokes everyone who wants the doughnut by having hands reaching for doughnuts for various angels, using a vintage bright color palette. 

' Video coming soon '

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Assin_01 Process Book.jpg

Moodboard

Color Palette

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Storyboard

Motion Experiment

Styleframe