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Erica Kim is an Art Director, Illustrator, and Motion designer.
Her passion for art direction and conception leads her to focus on 2D design, illustration, concept and storyboarding.
Cafe Knotted
The Cafe Knotted is a famous bakery in South Korea. They are well known for their doughnuts and now expand to cake and other pastries. The store's atmosphere has also changed to a cute American vintage cartoon concept, becoming more famous on SNS.
CONCEPT
The Cafe Knotted logo evokes everyone who wants the doughnut by having hands reaching for doughnuts for various angels, using a vintage bright color palette.
' Video coming soon '
Moodboard
Color Palette
Storyboard
Motion Experiment
Styleframe
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