Erica Kim is an Art Director, Illustrator, and Motion designer.
Her passion for art direction and conception leads her to focus on 2D design, illustration, concept and storyboarding.
AICP 2023
For this year’s suite of illustrious global awards competitions, The Association of Independent Commercial Producers (AICP) chose Flavor Studio to unify each show’s visual packaging with the goal of connecting them while also giving each a distinct identity.
During the Spring internship at Flavor Studio as a Design and Animation Intern, I was fortunate to participate from the beginning to the end of the AICP branding project.
I was first tasked with researching interesting and exotic shape flowers. Afterward, I created paint brush stroke animation by creating paint strokes with acrylic paint on paper, then later brought to After Effect to create each paint animation asset for the AICP Post award package. Later, I joined as a designer, responsible for creating a styleframe, from choosing the color to creating patterns in After Effects with the help and guidance of the Art Director Mack Neaton and animating styleframes with the direction of the creative director Brad Backofen. And the last, I worked on coming up with the composition for the background setting for the AICP sponsor reel, working with Creative Director Brian McCauley.
PROCESS
I used black acrylic paint on the paper to create diverse shapes and sizes of brush strokes. I later brought it to Photoshop to develop individual assets and animate in After Effects and subsequently labeled them with numbers for efficiency for later process.
I did quick sketches and color tests before creating in After Effects.
CREDITS
CGI Artists: Emily Berveiler, Thuc Nguyen
AE set up: Brad Backofen
STYLEFRAMES
